dsquared creative

 I'm a Creative Director and Director focused on building bold, visually driven work that sits at the intersection of film, music and fashion. My practice is rooted in directing and production design, where I shape strong concepts into cohesive visual worlds, blending storytelling with striking aesthetics and a sharp eye for detail.

Since recently graduating, I’ve gained hands-on experience in Los Angeles working with creative teams across fashion shoots, music videos, album cover productions and a range of visual projects. My experience also spans music videos, branded fashion campaigns and short-form film, giving me a hands-on understanding of the full production process from early concept and visual development through to final delivery. I’m especially drawn to projects within the music and fashion industries, where sound, style and narrative collide and where strong creative direction can transform an idea into something culturally resonant.

Alongside directing, I collaborate with brands and artists to create content that feels intentional, elevated and visually distinctive. I love bringing together creative teams, building immersive visual identities and crafting work that not only supports the message but amplifies it.

At the core of everything I do is collaboration, working closely with artists, musicians and brands to create visuals that feel dynamic, expressive and unforgettable.